Michael Dell should shut down Dell, and give the money back to the Shareholders

By David Fekke
January 17th, 2008

It was ten years ago when Michael Dell answered a question about what Apple should do at an expo in Orlando with this comment;

"What would I do? I'd shut it down and give the money back to the shareholders,"

This Fortune CNN Money article shows the difference in stock valuations between Apple and Dell. Apple is now worth more than twice then what Dell is worth as a company. To be fair, I think Michael regreted making that comment, but in the end it doesn not matter. Apple was able to inovate their way out of a crisis with good solid design.

Dell on the other hand does not inovate, they rely on Microsoft and Linux to do the inovating. Dell is not a technology company, they are a logitics company. Apple has applied a lot of those principles to their business, but they did not forget about design in the process.

I recently purchased a new laptop. I bought a MacBook Pro. I use it to run Vista and Mac OS X. I doubt I will ever buy a Dell.

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