17 January 2011

It was ten years ago when Michael Dell answered a question about what Apple should do at an expo in Orlando with this comment;

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“What would I do? I’d shut it down and give the money back to the shareholders,”

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This Fortune CNN Money article shows the difference in stock valuations between Apple and Dell. Apple is now worth more than twice then what Dell is worth as a company. To be fair, I think Michael regreted making that comment, but in the end it doesn not matter. Apple was able to inovate their way out of a crisis with good solid design.

Dell on the other hand does not inovate, they rely on Microsoft and Linux to do the inovating. Dell is not a technology company, they are a logitics company. Apple has applied a lot of those principles to their business, but they did not forget about design in the process.

I recently purchased a new laptop. I bought a MacBook Pro. I use it to run Vista and Mac OS X. I doubt I will ever buy a Dell.



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